How Cancelling Your Google Ads (Pay-Per-Click) Account: A Comprehensive Guide
Google Ads, a popular pay-per-click (PPC) service, is a powerful tool for online advertising, but there might come a time when you need to cancel your account. This guide will walk you through the process, explaining the implications, requirements, and steps involved in canceling your Google Ads PPC account.
What Happens When You Cancel Your PPC Account?
Cancelling your Google Ads account is akin to pausing your PPC campaigns. All your ads will stop running within 24 hours, although you might receive one final charge. If you have any unused balance, excluding promotional amounts, you may receive a refund.
It’s important to note that canceling doesn’t delete your PPC account. You can reactivate it at any time in the future if you wish to resume your advertising efforts. If you’re unsure about canceling and don’t have unused funds, consider pausing your campaigns instead. You can always revisit optimization tips to improve their performance.
Cancellation Details for Your PPC Account
Even after canceling, you’ll still be responsible for any accrued costs related to your PPC campaigns. Any remaining funds should be refunded to your original payment method within 4–12 weeks. Interestingly, you’ll retain access to your Google Ads account data after cancellation, allowing you to review your campaign history.
Note: Accounts that remain inactive (without spending) for over 15 months will be automatically canceled.
Requirements for Cancellation of Your PPC Account
To cancel your account, ensure you meet the following criteria:
- You have administrative access to your account.
- Billing is set up for your account.
If you manage multiple accounts through a manager account and want to cancel one of them, you’ll need:
- Administrative access to your manager account.
- Ownership of the client account you intend to cancel.
Step-by-Step Cancellation Guide for Your PPC Account
Follow these steps to cancel your Google Ads account:
- Access Account Settings: In your Google Ads account, click the “Admin” icon and then select “Account settings.”
- Cancel Account: Under “Account Status,” choose “Cancel my account.”
Post-Cancellation Effects on Your PPC Account
After canceling your account, several things happen:
- Remarketing Lists: All remarketing lists, including Customer Match lists, associated with the canceled account will be closed. This prevents new users from being added.
- Membership Duration: About a month post-cancellation, the membership duration of all remarketing lists will be set to 1 day, removing all users and rendering the lists unusable for other accounts.
- Dynamic Remarketing: Any parameters related to dynamic remarketing will be deleted.
- Refunds: If eligible, you’ll receive a refund of any remaining credit within 4–12 weeks.
Troubleshooting Cancellation Issues with Your PPC Account
If you can’t find the option to cancel your account, you might not be eligible. Review the requirements mentioned earlier. In cases where the administrative user has left the company, gather your Customer ID, sign-in email, billing details, and reach out to Google Ads support.
Additional Considerations for Your PPC Account
- After canceling, you might still be able to manage billing aspects.
- You can access your canceled account data but won’t be able to run ads.
- Reactivating a canceled account is possible if you decide to use Google Ads again.
In Conclusion
Canceling your Google Ads (pay-per-click) account is a straightforward process, but it’s important to understand the consequences and ensure you meet the necessary requirements. This guide aims to provide a comprehensive overview, equipping you with the knowledge to make an informed decision and navigate the cancellation process smoothly. Remember, if you’re facing any difficulties, don’t hesitate to contact Google Ads support for assistance.
